Vol. 2 No. 1 Jan-Mar (2026)

Articles

• Assessing Gender-Based Disparities in Entrepreneurial Opportunity Recognition and Venture Scalability in Global Markets

  Dr.V. Suganya (Author)

  1-10

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• Exploring Gig Economy Participation as a Pathway to Formal Entrepreneurship and Business Sustainability

  Ibragimov Ulmas Rakhmanovich (Author)

  11-20

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• Analyzing the Role of Big Data Analytics in Shaping Evidence-Based Entrepreneurial Strategies and Competitive Advantage

  Dr. Jainish Roy, Dr. Rajesh Sehgal (Author)

  21-30

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• Evaluating Cross-Border Entrepreneurial Collaborations and their Effect on Knowledge Transfer and Innovation Diffusion

  Dr.R. Velanganni (Author)

  31-38

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• Examining the Impact of Social Media Marketing Strategies on Customer Acquisition and Brand Equity for Digital-Native Startups

  N. Arvinth (Author)

  39-47

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• Investigating the Role of Pre-Trained AI Models and Automation in Reducing Operational Costs and Enhancing Innovation in New Ventures

  Dr. Sandeep Soni, Dr. Rajvir Saini (Author)

  48-56

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• Assessing the Influence of Urban Innovation Hubs on Local Entrepreneurial Ecosystems and Startup Survival Rates

  Dr.S. Sujatha (Author)

  57-65

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• Analyzing the Barriers and Facilitators of Technology Adoption in Traditional SMEs Transitioning to Digital Business Models

  Dr. Arasuraja Ganesan (Author)

  66-74

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